{"id":350,"date":"2021-09-22T14:16:32","date_gmt":"2021-09-22T11:16:32","guid":{"rendered":"https:\/\/75.usm.md\/?page_id=350"},"modified":"2021-09-22T14:16:46","modified_gmt":"2021-09-22T11:16:46","slug":"interviu-cu-laura-bohantova-coordonatoare-comunicare-pnud-moldova-absolventa-a-usm","status":"publish","type":"page","link":"https:\/\/75.usm.md\/?page_id=350","title":{"rendered":"Interviu cu Laura Bohan\u021bova, coordonatoare comunicare, PNUD Moldova, absolvent\u0103 a USM"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-352 alignright\" src=\"https:\/\/75.usm.md\/wp-content\/uploads\/2021\/09\/foto-laura-3-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/75.usm.md\/wp-content\/uploads\/2021\/09\/foto-laura-3-150x150.jpg 150w, https:\/\/75.usm.md\/wp-content\/uploads\/2021\/09\/foto-laura-3-300x300.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Cum a\u021bi ales s\u0103 studia\u021bi comunicarea? De unde a \u00eenceput acest drum?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">La 17 ani, am urmat cursuri de jurnalism radio la Centrul Media pentru Tineri, apoi am \u00eenceput s\u0103 cooperez cu un post municipal la realizarea emisiunilor pentru tineri. Peste ceva timp, am fost reporter\u0103 \u0219i prezentatoarea unei emisiuni despre combaterea \u0219i prevenirea traficului de fiin\u021be umane, \u201eDestine \u0219i destina\u021bii\u201d.<\/p>\n<p style=\"text-align: justify;\">Mi-a pl\u0103cut mereu s\u0103 citesc, s\u0103 scriu, s\u0103 cunosc oameni c\u00e2t mai diferi\u021bi, s\u0103 comunic cu ei. Asta face orice jurnalist \u0219i specialist \u00een comunicare. \u00cen comunicare, ai \u0219i dimensiunea de persuasiune; e un domeniu dinamic, unde ai o \u00eentreag\u0103 palet\u0103 de instrumente la dispozi\u021bie pentru a ob\u021bine ce \u00ee\u021bi dore\u0219ti. Am ales comunicarea, fiindc\u0103 la 19 ani, atunci c\u00e2nd am mers la facultate, doream s\u0103 \u00eenv\u0103\u021b ceva diferit, iar jurnalismul nu \u00eemi mai era str\u0103in.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Pe parcursul studiilor, v-a\u021bi g\u00e2ndit vreodat\u0103 c\u0103 totu\u0219i locul dumneavoastr\u0103 nu e \u00een comunicare?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Din primul an de facultate, eram foarte prins\u0103 \u0219i implicat\u0103: \u00eenv\u0103\u021bam, eram voluntar\u0103, lucram part-time. Cum s\u0103 nu fie locul meu, dac\u0103 f\u0103ceam asta deja? \u00cen anul trei, c\u00e2nd \u00eenc\u0103 mai aveam jum\u0103tate de an p\u00e2n\u0103 s\u0103 absolv, am reu\u0219it s\u0103 m\u0103 angajez ca specialist\u0103 \u00een comunicare la un proiect de dezvoltare comunitar\u0103, la o organiza\u021bie interna\u021bional\u0103. Cred c\u0103 ei au realizat c\u0103 nu am \u00eenc\u0103 diploma de licen\u021b\u0103 \u00een ziua c\u00e2nd am adus actele, \u00eens\u0103 deja intraser\u0103 \u00een hor\u0103, m\u0103 anun\u021baser\u0103 c\u0103 sunt persoana selectat\u0103.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>A\u021bi realizat o emisiune la radio despre mai multe subiecte complicate precum trafic <\/strong><strong>uman, violen\u021ba domestic\u0103, cum a fost acea experien\u021b\u0103?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Revelatoare, am descoperit alte lumi \u0219i realit\u0103\u021bi. Am \u00eenv\u0103\u021bat s\u0103 ascult, s\u0103 tratez<\/p>\n<p style=\"text-align: justify;\">cu delicate\u021be supravie\u021buitoarele, s\u0103 pun \u00eentreb\u0103ri incomode autorit\u0103\u021bilor, s\u0103 nu cad \u00een capcana senza\u021bionalului. Ini\u021bial textele mele erau editate \u201ela s\u00e2nge\u201d; \u00een timp, am c\u0103p\u0103tat voce, mi-am \u0219lefuit stilul. Cuvintele curgeau firesc, iar structura era tot mai coerent\u0103. Istoriile au r\u0103mas feble\u021bea mea. Nu o s\u0103 ezit s\u0103 merg \u00een teren, s\u0103 documentez, s\u0103 scriu de la zero o istorie. Indiferent de c\u00e2te alte responsabilit\u0103\u021bi a\u0219 avea \u0219i sarcini competitive.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Cu ce obstacole v-a\u021bi \u00eent\u00e2lnit pe parcursul carierei?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Propria ne\u00eencredere. Dac\u0103 continui s\u0103 scrii, devii mai bun sau mai bun\u0103.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Acum sunte\u021bi specialist\u0103 \u00een comunicare la PNUD, cum v\u0103 descurca\u021bi cu toate provoc\u0103rile din cadrul acestei organiza\u021bii interna\u021bionale?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Programul Na\u021biunilor Unite pentru Dezvoltare (PNUD) este agen\u021bia Organiza\u021biei Na\u021biunilor Unite care, precum sugereaz\u0103 \u0219i denumirea sa, sus\u021bine dezvoltarea. Conceptul de \u201edezvoltare\u201d presupune aspectele economice, dar \u0219i cele de mediu \u0219i sociale, fiindc\u0103 aspir\u0103m spre o dezvoltare economic\u0103 de care s\u0103 beneficieze to\u021bi, femei \u0219i b\u0103rba\u021bi, tineri \u0219i v\u00e2rstnici, \u0219i o dezvoltare care s\u0103 nu fac\u0103 r\u0103u naturii, \u0219i implicit, s\u0103n\u0103t\u0103\u021bii noastre. La PNUD, scrii despre turism rural, dar \u0219i despre efectul de ser\u0103 sau prevenirea corup\u021biei. Spectrul e vast.<\/p>\n<p style=\"text-align: justify;\">Echipa noastr\u0103 de comunicare e versatil\u0103: scriem, organiz\u0103m, cre\u0103m, \u00eens\u0103 \u00eencepem cu \u00eentrebarea: Ce ne dorim s\u0103 comunic\u0103m? Cui? De ce? Cum ajungem la ei\/ele? Succesul comunic\u0103rii depinde de implicarea \u00eentregii echipei, nu doar de un \u201epurt\u0103tor de cuv\u00e2nt\u201d. Doar a\u0219a e\u0219ti credibil \u0219i veritabil, fiindc\u0103 reflec\u021bi realitatea \u0219i impactul pe care \u00eel produce institu\u021bia.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Care-i secretul succesului Dumneavoastr\u0103?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Sunt prea pedant\u0103 \u0219i perfec\u021bionist\u0103 ca s\u0103 m\u0103 autocalific de succes. \u00cemi fac meseria, scriu cu pl\u0103cere, vreau s\u0103 descop\u0103r oamenii \u0219i pove\u0219tile lor. At\u00e2t.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Povesti\u021bi-ne despre cel mai complicat moment din toat\u0103 istoria activit\u0103\u021bii dumneavoastr\u0103?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Crizele reputa\u021bionale sunt momente de cotitur\u0103, care te definesc ca specialist, dar \u0219i te c\u0103lesc. Pe mine m-au ajutat s\u0103 m\u0103 pozi\u021bionez ca o persoan\u0103 direct\u0103, care ia decizii rapid. \u00cen situa\u021bii de criz\u0103, am pledat pentru comunicarea sincer\u0103, imediat\u0103 despre ce s-a \u00eent\u00e2mplat \u0219i ce vom face. Nu vorbele bine ticluite te ajut\u0103 s\u0103 dep\u0103\u0219e\u0219ti sau s\u0103 ocole\u0219ti o criz\u0103 de imagine, dar ac\u021biunile ferme \u0219i prompte. Am\u00e2narea \u0219i del\u0103sarea, precum \u0219i negarea, se pl\u0103tesc scump.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Cum v\u0103 vede\u021bi peste 5 ani pe plan profesional?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Tot \u00een comunicare sau jurnalism.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>\u00a0De unde vine pasiune fa\u021b\u0103 de social media? <\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Re\u021bele sociale sunt instrumente de comunicare cu cei dragi, de conectare la comunit\u0103\u021bi de oameni cu acelea\u0219i preocup\u0103ri, de apropiere acum pe timp de pandemie. \u00ce\u021bi pun la dispozi\u021bie instrumente eficiente, m\u0103surabile de a ajunge la oameni.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Ce perspectiv\u0103 are comunicare digital\u0103 \u00een Republica Moldova dup\u0103 p\u0103rerea dumneavoastr\u0103?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">C\u00e2nd comunicarea interpersonal\u0103, media, celebrit\u0103\u021bile trec la digital, e clar c\u0103 acesta e deja prezentul. Viitorul e \u0219i mai digital, trebuie s\u0103 \u00eenv\u0103\u021b\u0103m s\u0103 navig\u0103m responsabil \u00een aceste ape.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Care sfaturi le-a\u021bi da celor care doresc o carier\u0103 \u00een domeniul comunicare \u0219i rela\u021bii publice?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">S\u0103 fie preocupa\u021bi\/preocupate \u0219i de alte discipline: economie, politologie, sociologie. S\u0103 urm\u0103reasc\u0103 \u0219tirile, s\u0103 cunoasc\u0103 mul\u021bi oameni \u0219i s\u0103 \u021bin\u0103 leg\u0103tura cu ei. S\u0103 citeasc\u0103, s\u0103 scrie \u0219i s\u0103 rescrie, p\u00e2n\u0103 \u201esun\u0103 bine\u201d. Un exerci\u021biu bun e s\u0103 rescrii din 2-3 unghiuri aceea\u0219i poveste. S\u0103 fie curio\u0219i\/curioase \u0219i s\u0103 testeze mereu instrumente, canale noi de comunicare.<\/p>\n<p style=\"text-align: justify;\">S\u0103 devin\u0103 \u201eporta-vocea\u201d unei entit\u0103\u021bi cu a c\u0103rei valori \u0219i ac\u021biuni rezoneaz\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cum a\u021bi ales s\u0103 studia\u021bi comunicarea? De unde a \u00eenceput acest drum? La 17 ani, am urmat cursuri de jurnalism radio la Centrul Media pentru Tineri, apoi am \u00eenceput s\u0103 cooperez cu un post municipal la realizarea emisiunilor pentru tineri. Peste ceva timp, am fost &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages\/350"}],"collection":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/75.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=350"}],"version-history":[{"count":2,"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages\/350\/revisions"}],"predecessor-version":[{"id":354,"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages\/350\/revisions\/354"}],"wp:attachment":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}