{"id":213,"date":"2021-09-20T09:22:40","date_gmt":"2021-09-20T06:22:40","guid":{"rendered":"https:\/\/75.usm.md\/?page_id=213"},"modified":"2021-09-20T09:22:40","modified_gmt":"2021-09-20T06:22:40","slug":"interviu-cu-ludmila-gurau-pentru-a-avea-succes-in-comunicare-e-suficient-sa-fii-indragostit-de-ea","status":"publish","type":"page","link":"https:\/\/75.usm.md\/?page_id=213","title":{"rendered":"Interviu cu Ludmila Gur\u0103u: \u201ePentru a avea succes \u00een comunicare, e suficient s\u0103 fii \u00eendr\u0103gostit de ea\u201d"},"content":{"rendered":"

\"\"Cu ocazia anivers\u0103rii a 75-a a Universit\u0103\u021bii de Stat din Moldova, absolventa Facult\u0103\u021bii de Jurnalism \u0219i \u0218tiin\u021be ale Comunic\u0103rii, Ludmila Gur\u0103u<\/b>, trainer \u00een comunicare \u0219i managing partner la compania de consultan\u021b\u0103 \u00een comunicarea strategic\u0103 \u201eQUBO Communication\u201d<\/b>, a oferit un interviu despre cariera sa \u00een acest domeniu.<\/b><\/p>\n

Galina Stavil\u0103: Cum a\u021bi ales s\u0103 studia\u021bi comunicarea? De unde a \u00eenceput acest drum?<\/b><\/p>\n

Ludmila<\/b>\u00a0Gur\u0103u<\/b>: De c\u00e2nd eram mic\u0103 \u00eemi pl\u0103cea s\u0103 scriu, s\u0103 fac scenarii \u0219i s\u0103 creez concepte pentru manifesta\u021biile \u0219colare, dar \u0219i s\u0103 scriu poezii. Pe atunci, \u00een Republica Moldova domeniul comunic\u0103rii era necunoscut \u0219i neexplorat \u00eenc\u0103. \u00cemi doream s\u0103 profesez jurnalismul. Ajuns\u0103 la facultate am aflat despre specializarea \u201eComunicare public\u0103\u201d \u0219i am decis instant c\u0103 anume comunicarea este ceea ce voi face \u00een continuare.<\/p>\n

G.S.: Ce impact au avut cursurile, dar \u0219i profesorii asupra carierei Dumneavoastr\u0103?\u00a0<\/b><\/p>\n

LG.:<\/b>\u00a0Cel mai mult sunt recunosc\u0103toare Facult\u0103\u021bii de Jurnalism \u0219i \u0218tiin\u021be ale Comunic\u0103rii a Universit\u0103\u021bii de Stat din Moldova pentru c\u0103 acolo am descoperit domeniul comunic\u0103rii, iar profesorilor \u2013 pentru dragostea pentru comunicare, implantat\u0103 \u00een sufletul meu.<\/p>\n

Profesorii au avut un impact deosebit prin abordarea lor, adic\u0103 prin \u00eencrederea \u0219i libertatea oferit\u0103 pe toat\u0103 durata studen\u021biei, fapt ce m\u0103 face s\u0103 consider c\u0103 acea perioad\u0103 a fost una dintre cele mai frumoase din via\u021ba mea.<\/p>\n

G.S.: Care sunt elementele cheie ale unui proiect sau campanii de comunicare de succes?<\/b><\/p>\n

LG.:<\/b>\u00a0Orice campanie de succes are la baz\u0103 cercetarea. F\u0103r\u0103 date, f\u0103r\u0103 a cunoa\u0219te specificul domeniului de activitate al clientului, f\u0103r\u0103 a cunoa\u0219te profilul clien\u021bilor s\u0103i, f\u0103r\u0103 a urm\u0103ri \u0219i aplica tendin\u021bele mereu schimb\u0103toare \u00een domeniul comunic\u0103rii, nicio campanie de comunicare nu va fi de succes.<\/p>\n

G.S.: Care este cel mai frumos lucru \u00een activitatea Dumneavoastr\u0103?<\/b><\/p>\n

LG.:\u00a0<\/b>Libertatea de g\u00e2ndire, de exprimare \u0219i de ac\u021biune; dinamismul \u0219i diversitatea mare de proiecte. Este, probabil, unicul domeniu care nu te las\u0103 s\u0103 te plictise\u0219ti niciodat\u0103.<\/p>\n

G.S.: Ce le-a\u021bi recomanda celor care sunt la \u00eenceput de drum \u00een cariera de comunicator ca s\u0103 ajung\u0103 s\u0103 aib\u0103 succes \u00een acest domeniu?<\/b><\/p>\n

LG.:<\/b>\u00a0Viitorilor profesioni\u0219ti, dar \u0219i celor care vor \u00eenva\u021b\u0103 meserie la Facultatea de Jurnalism \u0219i \u0218tiin\u021be ale Comunic\u0103rii a Universit\u0103\u021bii de Stat din Moldova le recomand s\u0103 fie \u00eendr\u0103zne\u021bi, curajo\u0219i, s\u0103 genereze idei creative \u0219i s\u0103 ias\u0103 zilnic din zona de confort. Dar, \u00een primul r\u00e2nd, s\u0103 fie curio\u0219i, s\u0103-\u0219i pun\u0103 \u00eentreb\u0103ri la fiecare etap\u0103 de creare \u0219i implementare a unei campanii de comunicare. \u0218i s\u0103 urm\u0103reasc\u0103 trendurile mereu schimb\u0103toare ale acestui domeniu extrem de dinamic. Iar pentru a avea succes \u00een domeniul comunic\u0103rii, trebuie pur \u0219i simplu s\u0103 fii \u00eendr\u0103gostit de el, s\u0103 tr\u0103ie\u0219ti \u0219i s\u0103 respiri cu el.<\/p>\n

G.S.: V\u0103 mul\u021bumim pentru interviul acordat. V\u0103 dorim mult succes \u00een continuare!<\/b><\/p>\n

Interviul a fost realizat de Galina Stavil\u0103, student\u0103 \u00een anul II la Facultatea de Jurnalism \u0219i \u0218tiin\u021be ale Comunc\u0103rii.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Cu ocazia anivers\u0103rii a 75-a a Universit\u0103\u021bii de Stat din Moldova, absolventa Facult\u0103\u021bii de Jurnalism \u0219i \u0218tiin\u021be ale Comunic\u0103rii, Ludmila Gur\u0103u, trainer \u00een comunicare \u0219i managing partner la compania de consultan\u021b\u0103 \u00een comunicarea strategic\u0103 \u201eQUBO Communication\u201d, a oferit un interviu despre cariera sa \u00een acest … <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages\/213"}],"collection":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/75.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213"}],"version-history":[{"count":1,"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages\/213\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/75.usm.md\/index.php?rest_route=\/wp\/v2\/pages\/213\/revisions\/214"}],"wp:attachment":[{"href":"https:\/\/75.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}